Who We Are

At Deviate Board Co., we exist at the intersection of two powerful influences: the resilience of New York surf culture and the timeless pursuit of exceptional craftsmanship. Our New York surfing roots teach us to find beauty in imperfection—to celebrate knee-high waves with the same enthusiasm as perfect barrels and to adapt to ever-changing conditions. This persistent, authentic ethos flows directly into our longboard design, while our commitment to "extreme craftsmanship" stands as our rebellion against mass production and disposable consumption economy.

Each board is meticulously handcrafted in our Brooklyn workshop with an uncompromising dedication to detail—selecting every piece of wood, shaping every curve, and finishing every surface with intention. The result is more than just a ride; it's an experience that connects concrete to ocean, translating the fluid grace of surfing to urban terrain. Whether carving down city streets or displayed as functional art, our boards carry both the soul of New York surf culture and our passionate pursuit of the perfect build—creating longboards that don't just perform but inspire something deeper.

Our Boards

Deviate longboards are born from a deep appreciation for old-school surf culture and the simple truth that life is better on four wheels. Meticulously handcrafted in our Brooklyn workshop, each board represents our obsession with detail—from wood grain to hand-shaped rails—ensuring a soulful connection between rider, pavement, and shaper. Years of research and refinement have gone into creating these functional art pieces that are as beautiful to display as they are exhilarating to ride.

Whether you're navigating chaotic city streets or flowing through suburban landscapes, a Deviate board delivers more than just a smooth ride—it offers transcendent moments in urban terrain. This is our unique difference: where New York's resilient surf ethos meets obsessive craftsmanship, creating longboards that deliver that unmistakable feeling of stoke wherever your concrete waves may be. When you step onto one of our boards, you're experiencing our philosophy made tangible—the celebration of both imperfection and excellence simultaneously.

SEE ALL BOARDS

Custom Creations

True craftsmanship is personal. That’s why we love to collaborate with riders, artists, and collectors to create one-of-a-kind boards that bring unique visions to life. Whether it’s a custom ride for daily carving or an heirloom-quality display piece for your home or office, every custom board reflects precision, passion, and purpose.

Let’s build something extraordinary together.

CUSTOM LONGBOARDS

Our Founder

James Petitto, founder of Deviate Board Co., grew up surfing the wave-starved beaches of Long Island’s south shore. When life in New York City pulled him away from the ocean, he turned to woodworking, blending his passion for surf-inspired design with a relentless commitment to handcrafted excellence.  His goal is simple, to create longboards he enjoys riding while respecting time-honored craftsmanship and the materials he uses.

As Biggie said, "Spread love - it's the Brooklyn way." - No better way to do that than cruising on four wheels.

Go Skate!