Deviate Board Co Marks Two Years of Artisan Longboard Craftsmanship –  Celebrating two years of innovative craftsmanship this September, James Petitto continues to honor his deep-rooted passion for woodworking and surfing through Deviate Board Co’s unique longboards, each designed to enhance the urban commuting experience. This milestone underscores Petitto’s commitment to quality and community, a journey that began over eight years ago.

Deviate Board Co: Transforming Urban Surfing – To say that the Deviate boards exceeded our expectations would be an understatement. These boards are the kind of beautiful that make you think twice about scuffing them up on the pavement — they’re truly the Firewire Timbertek of the skateboarding world. However, it’s not just about the looks; it’s about the ride. Smooth, flexible, and with a clear nod to their surfing roots, these boards had us cruising like never before.

The Journey of James Petitto and Deviate Board Co – Meet James Petitto, a man who traded spreadsheets for skateboards. His journey from a two-decade career in corporate finance to founding Deviate Board Co, a longboard-making company, is not just about a career change. It’s a story of following one’s heart into the world of longboard crafting.

Deviate was rated one of the top underrated longboard companies by Concrete Waves.  Fast forward to 3:10 for our segment.  Thanks Billy!